Demand 4 / 5

Occupation

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Also known as

Business Development Director, Account Supervisor, Business Development Manager, Market Development Executive, Brand Manager, Commercial Lines Manager, Product Manager, Marketing Manager, Marketing Director, Marketing Coordinator

Education

The typical education required for this career in Minnesota is:
Bachelor's degree

Demand

Minnesota

Demand 4 / 5
10-Year Growth 6.9%
10-Year Openings 8,621

Wages

People in this occupation tend to earn between $50.96 to $82.36 per hour

Cost of Living

A typical family with two adults - working a combined 60 hours per week - with one child at home needs to earn $18.20 per hour per worker to meet their basic needs.

Daily Work Activities

  • Develop marketing plans or strategies.
  • Evaluate program effectiveness.
  • Direct sales, marketing, or customer service activities.
  • Estimate cost or material requirements.
  • Analyze data to inform operational decisions or activities.

Licensing Information

The state of Minnesota may require a license to work in this career.

Certification Information

Some employers may require an occupational certification to work in this career.

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